Leading soft drink manufacturer Lucozade Ribena Suntory hired us to design an on-pack promotion to drive sales in the wholesale channel.
The promotion would feature on cases of Lucozade Energy, Lucozade Sport and Ribena.
We worked closely with the LRS shopper team who devised the promotion mechanic to appeal to independent retailers who purchase from wholesale depots.
We then developed an eye-catching look & feel for the campaign using the vibrant and distinctive colours of Lucozade Ribena Suntory products in an energetic and abstract way.
The creative direction was chosen for its ability to work effectively both on pack and in supporting point of sale materials.
We progressed the pack design to printable artwork for Lucozade Energy, Lucozade Sport and Ribena case shrinks. We then mocked up a range of point of sale materials from posters to pallet wraps to capture the attention of wholesale shoppers.
Finally, we developed a toolkit of visual assets that enabled LRS to hand over artworks directly to their print partners and execute the campaign in store.
The activity was extremely well received by the brand team and generated significant sales uplift as a result.
We have since worked with LRS on a large number of point of sale campaigns and pack design projects.
